Sans Contrasted Hiwe 2 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, sports branding, packaging, industrial, poster, retro, tough, sporty, impact, signage, branding, ruggedness, retro display, blocky, squarish, condensed counters, rounded corners, stencil-like.
A heavy, block-built sans with squarish outlines, softly rounded corners, and tightly enclosed counters. Letterforms are constructed from broad vertical masses with occasional tapered joins and notched terminals that create a chiseled, almost stencil-like rhythm. Curves (O, C, G, S) are flattened into geometric arcs, while diagonals (K, V, W, Y) read as cut-in wedges rather than smooth strokes. Numerals share the same dense, compact interior space and squared geometry, keeping color very uniform in headlines.
Best suited to large-scale applications where its carved details can be appreciated: posters, splashy headlines, branding marks, apparel graphics, and packaging. It can also work for short UI labels or signage when set with generous spacing, but will be most legible and characteristic in display sizes.
The font conveys a rugged, industrial tone with a retro display flavor. Its dense black presence and carved details feel assertive and workmanlike, suggesting sports signage, machinery markings, or bold editorial titling rather than quiet text settings.
The design appears intended to maximize impact and density while adding character through cut-in terminals and notched interiors. It prioritizes a strong, graphic word shape for attention-grabbing display typography over neutrality or extended reading comfort.
Uppercase characters are wide and emphatic with short crossbars and deep internal cut-ins, while lowercase keeps a tall, sturdy profile with minimal contrast in silhouette but noticeable interior shaping. The overall texture is intentionally busy at close inspection due to the internal notches, which become a distinctive surface pattern at larger sizes.