Serif Other Ihha 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book covers, editorial, packaging, posters, pull quotes, storybook, old-style, hand-inked, whimsical, rustic, heritage, warmth, handcrafted, expressive serif, editorial tone, bracketed, flared, soft terminals, lively rhythm, ink-trap feel.
This serif has a softly modeled, slightly irregular construction with bracketed, flared serifs and subtly variable stroke widths that read as drawn rather than mechanically rigid. Curves are generous and somewhat bulbous, and many terminals end in gentle wedges or rounded taps, giving the letterforms a warm, tactile finish. Proportions are traditional with moderate extenders and an overall lively rhythm; spacing feels comfortable and text holds together into a dark, even color without looking stiff. Figures and capitals carry the same informal serif treatment, with small asymmetries and tapered strokes that add character at display sizes and remain legible in short text.
It works well for book covers, chapter openers, and editorial headlines where a friendly, vintage serif voice is desired. It can also support packaging and posters that aim for artisanal or heritage character, and it reads clearly for pull quotes and short passages where its texture adds atmosphere without overwhelming the text.
The tone is classic and human, evoking bookish, story-driven typography with a slightly playful edge. It feels approachable and handcrafted—more “printed tale” than corporate—making it well suited to warm, nostalgic, or lightly theatrical branding.
The design appears intended to merge an old-style serif foundation with a lightly decorative, hand-rendered feel—prioritizing warmth and personality while maintaining familiar text proportions and readability.
Distinctive wedge-like serifs and softened joins create an almost inked impression, while the slightly animated outlines keep repeated letters from feeling monotonous. The font’s personality becomes most apparent in curved letters and in the numerals, where the same flared, calligraphic energy is carried through.