Serif Normal Urmis 1 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book covers, fashion, luxury branding, elegant, refined, literary, fashionable, airy, editorial refinement, luxury tone, modern classic, display emphasis, typographic drama, hairline serifs, didone-like, crisp, delicate, cinematic.
This typeface is a high-contrast serif with finely tapered hairline serifs and a distinctly vertical, disciplined construction. Strokes transition sharply from thick stems to thin linking strokes, producing a crisp, polished rhythm across both capitals and lowercase. Curves are smooth and controlled, counters are open, and terminals tend toward precise, pointed or lightly flared finishes rather than soft rounding. The overall color on the page is light and bright, with narrow hairlines and clean, sharply cut joins that emphasize a modern, editorial sensibility.
Well suited to editorial design, magazine headlines, pull quotes, and refined book or journal typography where a polished, high-end voice is desired. It also fits luxury branding and packaging, especially for beauty, fashion, and cultural institutions, and can carry short-to-medium text when set with comfortable size and spacing.
The font conveys elegance and restraint, with a poised, upscale tone that reads as contemporary-classic. Its contrast and fine detailing suggest sophistication and luxury, lending text a slightly dramatic, display-ready character even at paragraph scale.
The design appears intended to deliver a contemporary, high-fashion serif voice with strong contrast and crisp finishing, balancing classical proportions with a clean, modern bite. Its consistent verticality and delicate serifs aim to create an elevated texture that looks premium in both display lines and carefully set text.
Capitals feel statuesque and evenly balanced, with generous internal space in round forms like O and Q and a neat, restrained tail on Q. The lowercase maintains a composed texture; the two-storey g and the delicate linking strokes contribute to a bookish, literary feel, while the numerals match the same refined contrast for a cohesive typographic palette.