Sans Normal Obkow 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flaco' by Letter Edit, 'Devinyl' by Nootype, 'Lyu Lin' by Stefan Stoychev, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, sturdy, approachable, impact, approachability, modernity, clarity, display, rounded, soft-cornered, geometric, blocky, heavy.
A heavy, rounded sans with broad, even strokes and softened corners throughout. Curves are generously circular (notably in C, G, O, and the bowls of B and P), while straight stems and horizontals remain firm and block-like, creating a stable rhythm. Terminals are mostly flat with subtly rounded joins, and counters stay open and simple despite the dense weight. The lowercase is compact and sturdy, with single-storey forms for a and g, and short, thick ascenders and descenders that keep the overall silhouette tight. Numerals are bold and geometric, matching the letterforms with large, straightforward shapes.
Best suited to display use where strong impact and quick readability matter, such as headlines, posters, brand marks, packaging, and short callouts. It can also work for large-size UI labels or signage where a friendly, robust tone is desired.
The overall tone is warm and punchy—more friendly than formal—thanks to its rounded geometry and thick, steady presence. It reads as confident and energetic, with a slightly playful, poster-like character that feels modern and approachable.
This design appears intended to deliver maximum visual presence with a welcoming, rounded feel—combining geometric clarity with softened edges to stay readable and personable at large sizes.
Spacing appears deliberately generous for the weight, helping maintain legibility in the sample text. Round letters stay smooth and consistent, while diagonals (such as in A, K, V, W, X, Y) add a crisp, emphatic edge that balances the soft curves.