Sans Normal Tulem 9 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, display, confident, loud, modern, friendly, impactful, attention, readability, bold branding, modern display, approachability, blocky, rounded, heavy, sturdy, clean.
This typeface uses heavy, compact strokes with smooth, rounded curves and crisp terminals. Counters are relatively small and enclosed, giving letters a dense, ink-rich silhouette, while circular forms (O, C, G, 0) feel broadly rounded rather than geometric-sharp. The lowercase is robust and simplified, with single-storey forms (a, g) and short, thick joins that keep the texture even at large sizes. Numerals share the same weight and curvature, producing a unified, poster-like rhythm across mixed text.
Best suited for display settings where weight and presence are assets: headlines, posters, logo wordmarks, packaging, and promotional graphics. It can work for short bursts of text in UI or editorial callouts, but the dense forms are most comfortable when given ample size and breathing room.
The overall tone is assertive and attention-grabbing, with a friendly softness from the rounded shapes. It reads as contemporary and straightforward rather than formal, projecting a sense of solidity and immediacy suited to bold messaging.
The design appears intended to deliver maximum impact with a clean, contemporary voice—combining bold massing with rounded, approachable curves to stay readable and friendly in attention-led typography.
Spacing in the sample text appears intentionally generous for such heavy forms, helping prevent counters from clogging and improving word-shape recognition. Diacritics or punctuation beyond basic marks are not shown, but the displayed glyphs maintain consistent stroke logic and rounded detailing across uppercase, lowercase, and figures.