Sans Normal Nurim 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Mandioca' by Latinotype, 'Polin Sans' by Machalski, 'Galano Grotesque' by René Bieder, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, soft, impact, approachability, display clarity, brand presence, rounded, bulky, geometric, bouncy, compact counters.
A heavy, rounded sans with smooth, swollen strokes and generous curves that give forms a soft, inflated silhouette. Counters are relatively compact and openings are tight, creating strong, blocky word shapes and high color on the page. Terminals are blunt and clean, with minimal tapering, and the overall geometry leans circular in O/C/G with simplified, sturdy joins in letters like K, R, and S. Numerals and lowercase share the same dense, even rhythm, with a notably tall x-height and short extenders contributing to a compact vertical texture.
Best suited for display use where impact and personality are priorities—headlines, posters, packaging, brand marks, and short callouts. It also works well for signage or UI emphasis text at larger sizes, where the rounded forms and strong presence remain clear.
The tone is confident and upbeat, with a friendly, approachable warmth that reads as contemporary yet slightly retro. Its buoyant shapes and thick presence feel energetic and attention-grabbing without becoming sharp or aggressive.
The design appears intended to deliver maximum visual weight with a soft, approachable feel, combining geometric roundness with compact counters to create bold, memorable word shapes. It prioritizes punchy readability and friendly character for attention-centric applications.
In text, the tight apertures and small internal spaces can cause characters to visually merge at smaller sizes, while larger settings emphasize a strong, poster-like silhouette. The overall rhythm is consistent and stable, producing bold headlines with a rounded, “puffed” character.