Sans Normal Osriy 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Jam Grotesque' by JAM Type Design, 'Helvetica Now' by Monotype, 'Arbeit Pro' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, impactful, clean, impact, clarity, modernity, simplicity, stability, blocky, geometric, rounded, compact, sturdy.
A heavy, geometric sans with broad proportions and a compact, even rhythm. Strokes are consistently thick with minimal modulation, and corners are mostly squared-off with subtly eased joins that keep the shapes from feeling brittle. Round letters (C, O, Q) read as firm, near-circular forms with generous counters, while straight-sided characters (E, F, H, N) maintain flat terminals and strong horizontal/vertical alignment. Lowercase forms are simple and sturdy; the single-storey a and g and the short-shouldered r reinforce a utilitarian, contemporary construction. Numerals are similarly robust and open, designed to hold their shape at large sizes and in high-contrast settings.
This font is well suited to headlines, posters, and punchy brand applications where a strong voice is needed. Its broad shapes and open counters also make it a solid option for signage and packaging, especially when large, high-impact typography is desired.
The overall tone is assertive and contemporary, with a straightforward, no-nonsense presence that still feels approachable due to its rounded geometry and open counters. It conveys stability and clarity, leaning more toward bold communication than subtle refinement.
The design intent appears to be a contemporary, high-impact sans optimized for bold display use while retaining enough openness and simplicity to stay legible in short blocks of text. It emphasizes strong silhouettes, geometric construction, and consistent rhythm for clear, confident messaging.
Spacing appears set to keep dense text blocks readable despite the heavy weight, with counters and apertures prioritized to prevent clogging. The design favors clear silhouettes and consistent stroke endings, producing a strong, uniform texture in paragraph-like settings.