Sans Normal Aplov 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, ui, headlines, packaging, signage, friendly, clean, modern, playful, approachable, soften geometry, increase friendliness, maintain clarity, contemporary utility, rounded, soft, geometric, open apertures, single-storey a.
A rounded sans with smooth, continuous curves and consistent stroke thickness. The design leans geometric—round counters in O/o and 0, simple circular dots, and evenly weighted verticals—while maintaining generous interior space and open apertures for clarity. Terminals are softened and slightly rounded, and several lowercase forms are simplified (notably the single-storey a and g), giving the alphabet a cohesive, contemporary rhythm. Numerals follow the same soft geometry, with clear, uncomplicated shapes that match the letters.
Well-suited to brand identities that want a modern, welcoming voice, as well as UI labels and product interfaces where softness can reduce visual harshness. The rounded, geometric structure also makes it effective for headlines, packaging, and signage, especially when a clean but personable sans is desired.
The overall tone is friendly and contemporary, balancing a clean, neutral structure with a gentle softness. Its rounded forms and simplified lowercase make it feel approachable and mildly playful without tipping into novelty.
The letterforms appear designed to deliver a contemporary geometric sans with softened edges—prioritizing a smooth texture, clear counters, and approachable character for everyday display and text settings.
Capitals are straightforward and stable, while the lowercase introduces more character through rounded joins and simplified constructions (e.g., the curved-foot t and the looped descender of y). The sample text shows consistent spacing and an even color in paragraphs, with distinctive rounded strokes that remain legible at reading sizes.