Sans Normal Vumaj 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Korb' by JCFonts and 'Arial Nova' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, soft, casual, approachable, approachability, high impact, modern softness, display clarity, rounded, chunky, compact, smooth, monoline.
A heavy, rounded sans with smooth, monoline strokes and consistently softened corners. The letterforms feel compact and sturdy, with broad bowls, generous apertures, and minimal detailing. Curves dominate the construction, and terminals tend to end in blunt, rounded cuts rather than sharp joins, giving the glyphs a cushioned silhouette. Numerals match the letters in weight and softness, maintaining an even rhythm and strong color in text.
This font works best where a bold, friendly voice is needed—headlines, posters, signage, packaging, and brand marks that benefit from rounded shapes and strong presence. It can also serve for short blocks of UI or display copy when a soft, approachable tone is desired.
The overall tone is warm and friendly, with a slightly playful, informal character. The soft corners and chunky shapes read as approachable and contemporary rather than technical or austere, making the font feel welcoming and easygoing.
The design appears intended to deliver a high-impact sans that stays personable through rounded forms and simplified, monoline construction. It aims for easy recognition at a glance, pairing strong weight with smooth curves to create a modern, accessible display texture.
In the sample text, the dense stroke weight and rounded geometry create a strong, poster-like presence with clear word shapes. The design prioritizes impact and friendliness over precision, with smooth curves and simplified joins that keep the texture even across lines.