Sans Normal Amlab 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Lota Grotesque One' and 'Santi' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, neutral, modern, friendly, clean, workhorse, versatility, legibility, modernization, clarity, geometric, rounded, open, smooth, balanced.
A clean sans with broadly geometric construction and softly rounded curves. Strokes are even and steady, with minimal modulation and clear, open counters that keep forms readable. Proportions are generously set with comfortable spacing, and curves (notably in C, G, O, S) read as smooth, circular arcs. Terminals are mostly straight and crisp, while joins are uncomplicated and consistent, giving the design a calm, well-engineered rhythm across caps, lowercase, and numerals.
This font suits interface copy, product labeling, and general-purpose branding where a clean, modern sans is needed. Its open shapes and even stroke behavior also make it a reliable choice for headings, short paragraphs, and signage-style applications that prioritize quick recognition.
The overall tone is neutral and contemporary, with a mild friendliness coming from the round forms and open apertures. It feels practical rather than expressive, aiming for clarity and approachability without drawing attention to itself.
The design appears intended as a versatile, contemporary sans optimized for everyday legibility. Its geometric underpinning and restrained detailing suggest a focus on clarity, consistency, and broad applicability across display and text settings.
The lowercase shows simple, single-storey shapes for a and g, reinforcing a straightforward, modern voice. Numerals are clear and sturdy with rounded bowls and easily distinguished silhouettes, supporting informational use alongside text.