Script Hoho 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, caf e9 branding, retro, friendly, playful, casual, confident, hand-lettered feel, retro appeal, friendly branding, display impact, rounded, bouncy, monoline, soft terminals, swashy.
A chunky, rounded script with a steady, low-contrast stroke and a consistent rightward slant. Forms are built from smooth, brush-like curves with soft, teardrop terminals and occasional entry/exit swashes, giving letters a lively bounce. Capitals are prominent and looped, while lowercase stays compact with short extenders and a tight, rhythmic flow. Numerals and punctuation match the same soft, handwritten logic, favoring simple shapes and rounded joins.
Well suited for logos, product packaging, menus, and poster-style headlines where a friendly scripted voice is desired. It can also work for quotes, greeting-style messages, and social graphics, especially when set with generous tracking or paired with a simple sans for support text.
The overall tone is warm and upbeat, with a nostalgic, mid-century sign-painting feel. Its buoyant curves and bold presence read as personable and inviting, leaning more toward fun and friendliness than formality.
Likely designed to emulate a confident, hand-lettered brush script with a retro commercial flavor, prioritizing charm and immediacy over strict typographic regularity. The bold, rounded strokes and swashy capitals suggest an intent to deliver strong personality in display applications.
Spacing appears naturally irregular in a handwritten way, and the weight distribution makes it happiest at display sizes where the soft counters and terminals can breathe. The stroke endings and looped capitals create a distinctive signature that stands out in short phrases and branding-style settings.