Serif Normal Orba 10 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Delvona' by Great Studio, 'Ltt Recoleta' by Latinotype, and 'Selina' by ParaType (names referenced only for comparison).
Keywords: editorial, book text, headlines, packaging, branding, traditional, authoritative, literary, formal, readability, authority, heritage, warmth, editorial voice, bracketed, ball terminals, oldstyle numerals, ink-trap feel, bookish.
A sturdy serif with pronounced stroke contrast and strongly bracketed serifs, giving the forms a carved, print-like solidity. Curves swell into heavy bowls and taper into finer joins, while terminals often finish with rounded or ball-like details that add a slightly calligraphic warmth. The texture is dense and confident at text sizes, with compact counters and a steady baseline rhythm. Numerals appear oldstyle with noticeable ascender/descender behavior, reinforcing a classic reading face impression.
Well-suited to editorial layouts, book typography, and long-form reading where a classic serif voice is wanted, especially at comfortable text sizes. Its strong presence also supports display uses such as headlines, section openers, and pull quotes. The traditional tone makes it a natural fit for packaging and branding that aim for heritage, craft, or institutional credibility.
The overall tone is traditional and authoritative, evoking book typography and established editorial design. Its weight and contrast communicate seriousness and confidence, while the rounded terminals keep it from feeling overly austere. The result feels literary and slightly vintage, suited to settings where gravitas is desired.
The design appears intended to deliver a conventional, book-oriented serif with extra weight and contrast for assertive readability and a confident typographic color. Distinctive rounded terminals and classic proportions suggest an effort to balance authority with a touch of warmth and character in continuous text and editorial display.
Several lowercase forms show distinctive ball terminals and curved ear-like details (notably in letters such as a, g, y), which give the design a recognizable voice. The boldness and contrast can make it visually prominent in paragraphs, producing a dark, emphatic page color that favors generous leading and careful size choice.