Serif Normal Guboh 7 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Belarin' by Hazztype (names referenced only for comparison).
Keywords: book text, editorial, headlines, pull quotes, packaging, classic, bookish, formal, warm, traditional, classic readability, italic emphasis, editorial voice, heritage tone, bracketed, calligraphic, wedge serifs, ball terminals, oldstyle figures.
A compact italic serif with sturdy, weighty strokes and smooth, bracketed serifs. The letterforms show a consistent rightward slant and a calligraphic, broad-nib influence, visible in tapered joins and subtly flared stroke endings. Uppercase shapes are upright in structure but softened by rounded transitions, while the lowercase is energetic and slightly cursive in rhythm, with single-storey forms for a and g and prominent entry/exit strokes. Counters are relatively tight, curves are full, and the overall texture reads dense and emphatic, especially in text settings.
This font works well for editorial typography where a compact, energetic italic serif can carry emphasis across paragraphs, introductions, and pull quotes. Its dense color and sturdy strokes also make it effective for headlines, book jackets, and packaging that benefit from a classic, slightly vintage typographic voice.
The tone is traditional and literary, with a confident, slightly theatrical italic flavor. It feels authoritative and old-world—suited to voices that want warmth and gravitas rather than minimalism.
The design appears intended to deliver a traditional text-serif experience with a pronounced italic character—combining conventional proportions with calligraphic detailing to create a readable but expressive tone for literary and editorial settings.
Numerals appear oldstyle with varied heights and a flowing italic stance, helping the face feel integrated in continuous text. Terminals often finish in soft wedges or small ball-like forms, and the italic rhythm is strong enough to be expressive without becoming ornamental.