Slab Square Sugiv 1 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, vintage, sporty, confident, retro, impact, motion, heritage, readability, display, slab serif, bracketed serifs, wedge joins, angled stress, ink-trap feel.
A compact, right-leaning slab serif with heavy, blocky serifs and subtly bracketed joins that soften the corners. Strokes are robust with moderate contrast and a slightly calligraphic modulation, giving the shapes a lively, springy rhythm rather than a rigid geometric feel. Terminals and serifs read as squared-off and substantial, while counters stay fairly open for the weight. The lowercase shows a traditional, text-oriented construction with a single-storey a and g, and punctuation/figures match the same sturdy, forward-tilted voice.
Best suited to headlines, subheads, and short-to-medium blocks of display text where its sturdy slabs and italic movement can do the work. It fits editorial layouts, retro-inspired branding, posters, and packaging that need a confident, punchy voice with traditional serif cues.
The overall tone feels classic and energetic—like mid-century editorial typography with a touch of athletic signage. Its pronounced slabbing and italic motion convey confidence and urgency, while the softened joins keep it approachable rather than severe.
This design appears intended to blend the authority of a slab serif with the momentum of an italic, creating a display-friendly face that reads as both traditional and attention-getting. The strong serifs and moderated contrast suggest an emphasis on impact and rhythm over quiet text neutrality.
The forward slant is consistently applied across caps, lowercase, and numerals, which helps long lines maintain momentum. Curved letters (like C, S, and G) keep strong presence without becoming overly condensed, and the serif treatment adds a tactile, slightly inked impression at larger sizes.