Sans Normal Asdov 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, editorial, modern, neutral, clean, friendly, functional, clarity, versatility, neutrality, modernization, readability, geometric, rounded, open counters, even color, crisp terminals.
A clean sans with geometric, circular construction and consistent stroke thickness. Curves are smooth and round, with open apertures and generous counters that keep forms clear. Capitals are straightforward and balanced; the uppercase A has a pointed apex with a low crossbar, and the G features a simple internal bar. Lowercase shapes stay compact and tidy, with a double-storey a, a single-storey g, and short, unobtrusive terminals. Numerals are simple and legible, mixing straight-sided figures with round bowls for an even overall texture.
Well-suited to interface copy, product labeling, and general-purpose branding where clean shapes and consistent rhythm matter. Its open forms and even color also make it a solid choice for signage and editorial settings that need straightforward readability without stylized quirks.
The tone is contemporary and understated, aiming for clarity over personality. Rounded geometry gives it a mildly friendly feel while remaining businesslike and neutral in longer text.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel current, but restrained to stay readable across headings and continuous text. Its shapes prioritize clarity, consistent texture, and broad usability.
Spacing and proportions produce an even rhythm in paragraphs, with clear differentiation between similar characters (notably I, l, and 1) aided by simple, distinct silhouettes. The design reads confidently at display sizes while maintaining a calm, regular cadence in text.