Sans Normal Sidih 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, brand voice, packaging, posters, children’s media, friendly, informal, clean, approachable, cheerful, approachability, readability, casual branding, simplicity, rounded, soft terminals, monoline, open counters, humanist.
A rounded, monoline sans with softly curved strokes and gently tapered joins that keep the texture light and even. Curves are built from simple circular/elliptical forms, with open apertures in letters like C, S, and e that maintain clarity at smaller sizes. Uppercase proportions are straightforward and geometric-leaning, while the lowercase introduces a humanist, handwritten ease—seen in the single-storey a and g, the curved-shoulder r, and the looping descenders on j and y. Numerals follow the same smooth, friendly construction, with rounded bowls and simple terminals that read cleanly in running text.
Works well for UI labels, app onboarding, and product copy where a friendly, non-intimidating tone is desired. Its rounded shapes also fit packaging, signage, and posters that benefit from soft, approachable typography, and it can serve well in educational or children-oriented materials where legibility and warmth are both important.
The overall tone is warm and approachable, with a casual, everyday feel rather than a corporate or technical voice. Its rounded construction and slightly playful details give it a friendly presence that suits conversational copy and audience-facing messaging.
The design appears intended to offer a clean sans foundation with a more personable, rounded voice—balancing simple geometric construction with subtle humanist cues to stay readable and welcoming in everyday typography.
Spacing appears comfortable with a steady rhythm in text, and many terminals end with soft rounding rather than sharp cuts, reducing visual harshness. The forms stay consistent across caps, lowercase, and figures, creating a cohesive look for mixed-case settings.