Sans Rounded Ehma 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, friendly, playful, approachable, soft, retro, friendliness, impact, approachability, simplicity, rounded, chunky, bubbly, high-ink, compact.
This typeface uses thick, evenly weighted strokes with generously rounded terminals and corners, creating a smooth, cushiony silhouette throughout. Proportions are slightly compact with broad curves and minimal sharp joins; diagonals and bowls are softened rather than crisply cut. Counters are open but relatively small compared to the heavy outer shapes, giving a high-ink, headline-forward texture. The lowercase shows a single-storey a and g, circular i-dots, and a short, rounded-shoulder r, reinforcing an informal, modern rounded construction.
Best suited to headlines, short statements, posters, packaging, and branding where a friendly, bold voice is needed. It also works well for UI labels or social media graphics when used at sufficient size to preserve counter clarity and maintain its smooth, rounded rhythm.
The overall tone is warm and cheerful, with a toy-like softness that reads as welcoming rather than technical. Its rounded geometry and heavy color lend it a casual, upbeat personality that can feel contemporary with a hint of retro display charm.
The design appears intended to deliver an accessible, upbeat sans with rounded construction and strong visual presence. Its simplified forms and soft terminals prioritize friendliness and impact over strict neutrality, making it ideal for expressive display typography.
Spacing appears comfortable at larger sizes, where the rounded joins and compact counters read cleanly; at smaller sizes the heavy weight and tight interior spaces may start to close in. Numerals follow the same rounded, chunky logic with smooth curves and sturdy verticals, supporting strong, attention-grabbing figures.