Serif Normal Walan 3 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, fashion, luxury branding, posters, elegant, refined, airy, classic, elegance, prestige, editorial clarity, display impact, classic revival, didone-like, hairline, crisp, delicate.
This serif typeface features pronounced thick–thin modulation with hairline serifs and crisp, tapered terminals. Forms are tall and finely drawn, with smooth curves, sharp joins, and a clean vertical stress that gives the letters a polished, controlled rhythm. The capitals feel stately and spacious, while the lowercase maintains a balanced, readable structure with compact bowls and carefully restrained serifs that stay light even in smaller details. Numerals follow the same high-contrast logic, with delicate horizontals and elegant curves that keep the overall texture bright and refined.
Best suited to magazine-style layouts, large headlines, pull quotes, and high-end brand identities where its contrast and delicacy can be appreciated. It also works well for invitation-style typography and display settings that benefit from an elegant, cultivated voice.
The overall tone is poised and luxurious, evoking the feel of premium editorial typography and fashion-forward branding. Its airy strokes and precise detailing convey sophistication and restraint rather than warmth or casualness, creating a sense of modern classicism.
The design appears intended to deliver a contemporary, high-fashion interpretation of classic high-contrast serif typography, optimizing for elegance and visual drama in display and editorial contexts while retaining conventional letterforms for straightforward reading.
In text, the high contrast produces a shimmering page color and a distinctly upscale look, especially at larger sizes. Fine strokes and hairline serifs suggest it will shine most when reproduction is clean and generous with size and spacing.