Sans Superellipse Etlur 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Korolev' by Device, and 'Cairoli Classic' by Italiantype (names referenced only for comparison).
Keywords: headlines, sports branding, posters, logotypes, packaging, dynamic, assertive, sporty, punchy, modern, impact, space saving, speed, modernity, branding, condensed, slanted, oblique, geometric, rounded.
A condensed, strongly slanted sans with heavy, uniform strokes and rounded terminals. Forms lean on compact, superelliptical geometry: bowls and counters read as rounded rectangles, while joins stay smooth and simplified. The rhythm is tight and forward-leaning, with minimal interior detailing and short crossbars, producing dense word shapes. Numerals and capitals follow the same compressed, italicized structure, keeping a consistent, streamlined silhouette.
Best suited to short, high-impact settings such as headlines, promotional posters, team or event branding, and bold packaging callouts. It can also work for compact logotypes where a condensed, fast-moving presence is desired, but the dense, slanted forms may feel heavy for extended text.
The overall tone is energetic and insistent, with a speed-and-motion feel typical of sports and action-oriented typography. Its compact width and heavy presence make it read as bold and contemporary, more about impact and momentum than nuance.
The design appears intended to deliver maximum punch in limited horizontal space while conveying motion through a consistent slant and streamlined geometry. Rounded, superelliptical construction keeps the weight approachable and modern while maintaining a strong, graphic footprint.
Uppercase shapes are relatively closed and compact, and several letters rely on strong diagonal cuts that reinforce the slanted stance. The lowercase shows simplified, sturdy constructions (single-storey tendencies and short apertures), supporting a clean, modern texture at display sizes.