Sans Superellipse Ubner 2 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helen Bg' by HS Fonts, 'Helvetica' by Linotype, 'CG Triumvirate' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, punchy, quirky, retro, playful, display impact, approachability, retro flavor, rugged warmth, rounded, soft corners, sturdy, compact, high impact.
A heavy, compact sans with rounded-rectangle construction and softly blunted corners throughout. Strokes are thick and fairly even, with subtle swelling and slight irregularity at joins that reads more hand-cut than geometric. Counters are small and tightly contained, and curves (C, O, S, 0) follow squarish superellipse-like bowls rather than perfect circles. The lowercase is sturdy and simplified, with short extenders and single-storey forms (notably a and g), while numerals are blocky and stable with broad, flat terminals.
Best suited to headlines, posters, labels, and branding where strong presence and a friendly ruggedness are desired. It can work well for packaging, signage, and display copy, especially when set with generous tracking and ample line spacing to offset the small counters.
The overall tone is bold and approachable, mixing a utilitarian poster weight with a casual, slightly mischievous personality. Its softened corners and compact rhythm keep it friendly, while the dense color on the page gives it a confident, attention-grabbing voice.
Likely designed as an impact-oriented display sans that balances geometric, rounded-rectangle structure with a slightly roughened, human finish. The goal appears to be a compact, readable, high-color face that feels approachable rather than rigidly technical.
Spacing appears tight and the interiors close up quickly as size drops, so the font’s character is strongest at larger settings. The squarish rounds and chunky terminals create a consistent, stamp-like texture that reads well in short bursts and emphatic lines.