Sans Normal Pemot 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Gilroy' by Radomir Tinkov, 'TT Commons Classic' by TypeType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, cheerful, impact, approachability, display use, brand voice, rounded, soft, geometric, compact, high-contrast apertures.
This typeface is built from heavy, rounded strokes with smooth curves and a compact, blocky silhouette. Terminals are consistently softened, and many joins and corners are generously radiused, creating a cohesive, cushiony texture in text. Counters tend to be small relative to the stroke mass, with clearly carved apertures that keep forms like C, G, S, and e readable despite the weight. Uppercase shapes feel sturdy and geometric, while lowercase forms are simple and sturdy with single-storey a and g, a rounded e with an open eye, and a short, sturdy t.
Best suited for large sizes where its rounded mass and compact counters can read clearly—headlines, short calls to action, logos, packaging, and bold signage. It can also work for brief blocks of copy when ample size and spacing are available, but its heavy color may feel dense in long passages.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than formal. Its chunky geometry and rounded finishing evoke a retro display sensibility suited to bold, attention-getting messaging.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining sturdy geometric construction with softened terminals to stay approachable while remaining highly attention-grabbing.
In the sample text, the dense black color and tight internal spaces create a strong, poster-like presence. The numerals are equally hefty and rounded, matching the letterforms closely and maintaining a consistent rhythm in mixed alphanumeric settings.