Print Uplag 7 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, greeting cards, kids branding, playful, friendly, casual, handmade, quirky, human feel, playfulness, informality, display impact, hand-lettered, rounded, soft, brushy, bouncy, condensed.
A condensed, hand-drawn print face with softly rounded terminals and an organic, brush-pen feel. Strokes are heavy and even, with gentle swelling and slight waviness that keeps edges from feeling mechanical. Proportions are tall and narrow with a lively, uneven rhythm, and curves lean toward oval forms rather than perfect circles. Counters are relatively tight, ascenders and capitals rise prominently, and the overall spacing feels intentionally irregular in a natural, handwritten way.
Best suited to short-to-medium display settings where a friendly handmade voice is desired: posters, headers, packaging callouts, invitations, greeting cards, and playful brand accents. It can work for brief paragraphs in informal contexts, but its narrow proportions and dense stroke color make it most effective when given generous size and spacing.
The font reads warm and personable, with a playful, conversational tone. Its bouncy shapes and slightly imperfect strokes suggest spontaneity and approachability, making text feel informal and human rather than polished or corporate.
The design appears intended to deliver an energetic, hand-lettered look with consistent, readable letterforms while preserving the natural variation of marker or brush writing. It prioritizes personality and warmth, aiming for quick, informal communication with a distinctive condensed silhouette.
Distinctive features include narrow capitals with simplified construction, single-story lowercase forms, and digit shapes that echo the same rounded, hand-drawn logic. The dot on i/j appears as a small round mark, reinforcing the soft, friendly character. At longer text lengths the dense, dark texture becomes a strong visual presence, favoring display use over extended reading.