Sans Normal Abbup 15 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, editorial, presentations, wayfinding, brand systems, modern, clean, technical, neutral, dynamic, emphasis, legibility, modernity, clarity, utility, oblique, open apertures, rounded forms, monoline, generous spacing.
A slanted, monolinear sans with rounded, elliptical construction and open counters. Curves stay smooth and consistent, while terminals are clean and mostly straight-cut, keeping the texture even. Proportions feel roomy horizontally, with broad capitals and a notably tall lowercase that maintains clarity at text sizes. Numerals match the same steady stroke and rounded geometry, with a slightly forward-leaning, contemporary rhythm across lines of text.
Well-suited for interface typography, product and tech branding, and informational layouts where a clean oblique voice is helpful. It also performs well in presentations and editorial sidebars, providing emphasis and momentum while remaining highly legible in longer passages.
The overall tone is modern and efficient, with a crisp, engineered feel softened by rounded shapes. The forward slant adds motion and urgency without becoming expressive or calligraphic, resulting in a pragmatic, contemporary voice.
The design appears intended as a practical italic companion or standalone slanted sans for contemporary communication. Its consistent stroke, open forms, and generous proportions suggest a focus on legibility and a streamlined, modern texture across display and text applications.
In paragraphs, the spacing and open shapes help prevent dark spots, producing an even gray value. The design reads confidently in both mixed-case and all-caps settings, and the consistent slant ties letters and figures together into a unified texture.