Slab Contrasted Amsi 3 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, packaging, western, poster, rustic, sturdy, assertive, impact, vintage feel, signage clarity, ruggedness, brand presence, bracketed, blocky, ink-trap-like, rounded joins, soft corners.
A heavy, slab-serif design with broad proportions and a compact, rectangular rhythm. The serifs are prominent and mostly bracketed, creating thick horizontal terminals that read as solid platforms. Strokes stay largely even, with subtle modulation and softened joins that prevent the forms from feeling overly mechanical. Counters are moderately open, and several letters show squared shaping with slightly rounded corners, giving the face a robust, printed look in both caps and lowercase.
Best suited for display applications where strong presence and clear letterforms are priorities, such as headlines, posters, storefront-style signage, and bold branding. It can also work well on packaging or labels where a vintage or rugged tone is desired, especially at medium to large sizes.
The overall tone is bold and workmanlike, evoking vintage signage and utilitarian printing. Its strong slabs and wide stance create an emphatic, attention-grabbing voice that feels traditional and slightly rustic rather than sleek or contemporary.
The design appears intended to deliver maximum impact with sturdy, slabbed terminals and broad proportions, balancing a traditional slab-serif structure with softened details for a more approachable, printed character. It aims for confident readability and a classic sign-painting or letterpress-adjacent feel in display settings.
The uppercase set appears especially dominant and blocky, while the lowercase maintains the same stout construction with clear, sturdy terminals. Numerals share the same wide, grounded feel, supporting a consistent texture in mixed alphanumeric settings. In text, the dense weight and strong horizontals produce a dark, even color that favors display use over delicate typographic nuance.