Sans Normal Labew 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Allrounder Grotesk' and 'Flink Neue' by Identity Letters, 'Post Grotesk' by Monotype, and 'Qualion' and 'Qualion Neue' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, punchy, energetic, confident, contemporary, attention grabbing, dynamic emphasis, modern branding, athletic tone, oblique, heavy, rounded, compact, soft corners.
A heavy, oblique sans with broad proportions and rounded, smoothly modeled curves. Strokes stay sturdy and even, with minimal modulation and generous interior counters that keep forms readable at large sizes. Terminals are clean and blunt, and the overall construction favors simple geometric shapes with softened corners rather than sharp joins. Spacing and rhythm feel intentionally tight and forward-leaning, producing a dense, high-impact texture in lines of text.
Best suited to headlines, short statements, and display settings where impact and immediacy matter—posters, sports and event graphics, product packaging, and bold brand marks. It can also work for large UI callouts or signage, where the dense weight and slant help key phrases stand out.
The slanted stance and hefty silhouettes give the type a fast, assertive tone that reads as athletic and modern. It feels upbeat and attention-seeking, with a friendly softness from the rounded forms that prevents it from becoming overly aggressive.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans structure, using an oblique posture and rounded geometry to communicate speed and confidence while staying approachable.
The numerals and capitals carry strong, logo-like massing, while the lowercase maintains a sturdy, compact profile that holds up well in bold headlines. The oblique angle is consistent across the set, reinforcing a sense of motion and emphasis.