Sans Normal Pemey 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'POLIGRA' by Machalski, 'Futura Now' by Monotype, 'Futura TS' by TypeShop Collection, and 'Budmo' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, casual, impact, approachability, display clarity, retro charm, rounded, soft corners, compact, heavy, geometric.
A heavy, rounded sans with broad, compact proportions and softly squared corners throughout. Strokes are uniform and monolinear, with large, open counters in forms like O and e, and a generally smooth, geometric construction. Terminals are blunt rather than tapered, and many joins feel slightly softened, giving the shapes a cushioned, cut-paper look. Uppercase characters are sturdy and blocky, while the lowercase keeps simple, single-story forms and short, stout extenders for an overall dense texture.
Well-suited to bold headlines, posters, and signage where immediate impact is needed. The rounded, compact shapes also work nicely for playful branding, packaging, and social graphics, especially when set in short to medium-length lines at display sizes.
The font reads upbeat and approachable, with a toy-like, poster-friendly energy. Its rounded geometry and thick strokes create a confident, friendly tone that feels more informal than corporate, suggesting a lighthearted, retro-leaning personality.
The design appears intended to deliver maximum presence with a friendly, rounded voice—combining geometric simplicity with softened corners to keep the weight from feeling harsh. It prioritizes clear, punchy silhouettes and an inviting texture for attention-grabbing display typography.
The numerals match the same chunky, rounded construction, with clear, bold silhouettes designed to hold up at large sizes. Overall spacing appears comfortable for display use, creating a strong, even rhythm in short phrases and headlines.