Serif Normal Upmes 1 is a regular weight, very narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, fashion, dramatic, refined, elegant, luxury, impact, elegance, space-saving, editorial voice, hairline serifs, didone-like, condensed, vertical stress, crisp.
A sharply condensed serif with extreme thick–thin modulation and crisp, hairline serifs. The design is strongly vertical, with tall proportions, narrow counters, and a tight overall rhythm that reads as compact and towering in text. Strokes snap from heavy stems to delicate terminals, and curves are clean and controlled, giving letters a polished, high-definition feel. Numerals follow the same contrasty, condensed logic, maintaining a consistent dark–light pattern across lines.
Best suited to display typography such as magazine headlines, fashion and beauty layouts, brand wordmarks, posters, and elevated packaging. It can work for short pull quotes or subheads where a refined, condensed voice is desired, but the extreme contrast suggests avoiding very small sizes or dense passages.
The font projects a high-fashion, editorial tone—poised, dramatic, and slightly austere. Its narrow, high-contrast construction adds a sense of luxury and intensity, making even simple copy feel curated and formal.
The design intention appears to be a modern, glamorous text-and-display serif that maximizes elegance through compressed width and dramatic contrast. It aims for a classic luxury look with a contemporary, clean finish.
In longer settings the strong contrast and compressed spacing create a distinctive stripey texture, with verticals dominating the page. It performs best when given breathing room (tracking and leading) so the hairlines and tight counters stay clear.