Sans Normal Hurov 3 is a light, wide, low contrast, upright, tall x-height font.
Keywords: branding, packaging, ui text, headlines, posters, friendly, casual, playful, approachable, clean, approachability, legibility, modern friendliness, simplicity, rounded, monoline, open forms, soft corners, airy.
A rounded, monoline sans with softly curved terminals and an overall airy rhythm. Strokes maintain an even weight and the joins are smooth, giving letters a gently drawn, slightly hand-touched feel while remaining structurally clear. Counters are open and generous, curves trend toward circular forms, and spacing reads comfortable rather than tight, supporting legibility at moderate sizes. Figures follow the same rounded construction, with simple, unobtrusive shapes that blend naturally with the lowercase.
Well suited to friendly branding, packaging, and editorial headlines where a soft, human tone is desired. It can also work for UI labels and short paragraphs in apps or web contexts when a clean, approachable sans is needed.
The font conveys an easygoing, friendly tone—more conversational than formal. Its rounded geometry and soft stroke endings create a warm, approachable voice that feels suitable for upbeat, everyday communication.
The type appears designed to combine the clarity of a rounded sans with a gentle, informal warmth. Its consistent stroke weight, open apertures, and softened terminals suggest an intention to stay highly legible while projecting a relaxed, welcoming personality.
The design balances simplicity with character: straight strokes are subtly softened, and curved letters emphasize smooth, continuous motion. Overall texture is light and even, producing a calm line color in paragraphs without appearing rigid or technical.