Sans Superellipse Rubub 2 is a bold, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, fashion, dramatic, luxury, modernist, space saving, impact, refinement, modernize classics, condensed, vertical stress, crisp terminals, tight apertures, sharp joins.
This typeface is tightly condensed with tall proportions and a pronounced thick–thin modulation that reads strongly in vertical stems. Curves are drawn with smooth, squarish rounding, giving bowls and counters a superelliptical feel while keeping overall geometry clean and controlled. Terminals are mostly straight and crisp, with minimal ornamental detailing; joins and diagonals stay sharp, and spacing is compact, creating a dense, vertical rhythm. Numerals and capitals share the same narrow stance and high-contrast construction, producing an assertive, graphic texture in text.
It performs best in display contexts such as headlines, cover lines, posters, and brand marks where its narrow footprint and strong contrast can be used for impact. It can also work well for packaging and editorial titling where a tall, refined voice is needed and space is at a premium.
The overall tone is sleek and editorial, combining a contemporary, fashion-forward polish with a hint of classic poster drama. Its compressed rhythm and strong contrast make it feel confident and attention-seeking, suited to high-impact, curated visual identities rather than casual everyday reading.
The design appears intended to deliver maximum presence in a compact width, pairing high-contrast structure with rounded-rectangular curves for a contemporary, premium-feeling silhouette. It prioritizes striking vertical rhythm and clean, controlled forms to stand out in modern editorial and branding environments.
In the sample text, the tight apertures and condensed set create a dark, striped texture at larger sizes, with letterforms retaining clarity through their clean geometry. The superelliptical rounding softens the rigidity of the narrow build, keeping the forms modern rather than purely mechanical.