Sans Normal Lyros 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Uniform Italic' by Miller Type Foundry, 'Neue Reman Sans' by Propertype, 'Ansage' by Sudtipos, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, punchy, retro, loud, impact, motion, approachability, display, rounded, oblique, compact, soft-cornered, high-impact.
A heavy, rounded sans with a pronounced oblique slant and compact, high-coverage letterforms. Curves are broad and smooth, corners are softened, and counters are relatively small, giving the glyphs a dense, poster-ready color. Stroke endings tend to be blunt and slightly angled, and many shapes show a subtle forward-leaning shear that keeps the rhythm energetic. Lowercase forms are sturdy and simplified, with single-storey constructions where applicable, and the numerals follow the same chunky, rounded logic for consistent texture.
Best suited to display typography such as headlines, posters, event graphics, and bold brand marks where immediacy and presence are priorities. It also fits sporty or retro-leaning identities and packaging that benefits from a dense, energetic typographic voice.
The overall tone is energetic and playful, with a sporty, attention-grabbing feel. Its bold, rounded silhouettes read as friendly rather than severe, while the slant adds motion and a sense of momentum.
The design appears intended to deliver maximum impact with a friendly, rounded tone, combining a strong typographic color with an italicized sense of motion. It prioritizes recognizable silhouettes and compact fit for punchy, high-energy messaging.
Spacing appears intentionally tight for impact, producing a strong, continuous typographic mass in longer lines. The design favors bold silhouettes over large apertures, which helps at display sizes but can make fine-detail differentiation rely on overall shapes rather than interior space.