Sans Superellipse Kedu 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, gaming titles, tech branding, headlines, posters, futuristic, sporty, techy, dynamic, assertive, speed emphasis, tech aesthetic, display impact, modern branding, rounded, squared, modular, streamlined, compact.
A heavy, forward-leaning sans with rounded-rectangle construction and chamfer-like terminals. Counters tend to be squarish and tightly controlled, with broad strokes, minimal modulation, and a clean, engineered rhythm. Curves resolve into soft corners rather than true circles, and many joins and crossbars are simplified into sturdy, horizontal cuts that emphasize speed. Letterforms are slightly condensed in their internal spaces, producing dense silhouettes and strong word shapes at display sizes.
Best suited to branding and display applications where impact and motion are desirable, such as sports identities, gaming graphics, tech and product names, and bold headline systems. It can also work for UI accents, labels, and short callouts where its compact counters and strong slant remain legible at moderate sizes.
The overall tone feels fast, modern, and performance-oriented—suggesting motion, machinery, and digital interfaces. Its rounded-square geometry reads confident and technical rather than friendly, with a pronounced sense of momentum from the oblique stance.
The design appears intended to merge a sporty, high-speed italic voice with rounded-rectangular, interface-like geometry, delivering a contemporary display sans that feels engineered and aerodynamic.
Distinctive angular rounding shows up consistently across capitals, lowercase, and numerals, giving the set a cohesive, modular feel. The numerals and rounded counters maintain strong uniformity, while the oblique slant and tight apertures can make similar shapes feel closer in texture when set in long lines.