Sans Normal Afmaj 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Resident' by Fenotype, 'Associate Sans' by Indian Type Foundry, 'Aestetico' by Latinotype, and 'Binate' and 'Post Grotesk' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, marketing, signage, clean, modern, businesslike, friendly, energetic, clarity, emphasis, versatility, modernity, readability, oblique, humanist, open apertures, rounded terminals, crisp.
This is an oblique sans with smooth, rounded curves and mostly uniform stroke thickness. Letterforms show open apertures and generous counters, with a steady rhythm and clear separation between characters. Terminals are clean and minimally treated, while joins and diagonals feel crisp and slightly softened by the slant. The overall texture reads even and contemporary, with numerals that match the same straightforward, rounded construction.
It works well for interface labels, short paragraphs, and informational copy where an oblique emphasis is helpful while remaining highly legible. The clean construction also suits branding, product pages, advertising lines, and signage that benefits from a modern, slightly dynamic voice.
The tone is modern and practical, with a friendly openness that keeps it from feeling rigid. The slant adds motion and emphasis, giving it an energetic, forward-leaning feel suitable for active messaging without becoming decorative.
The design appears intended as a versatile, contemporary oblique sans that balances neutrality with a touch of momentum. Its open forms and consistent drawing suggest a focus on clarity and everyday usability across both display and text settings.
Round letters like C, O, and G appear smoothly drawn with consistent curvature, while diagonals in A, K, V, W, X, and Y keep a sharp, clean presence. The lowercase maintains simple, familiar shapes that prioritize quick recognition, and the numerals are clear and uncomplicated for everyday use.