Serif Other Wira 10 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, signage, poster, circus, retro, playful, theatrical, attention grabbing, vintage display, branding, decorative serif, bracketed, flared, bulbous, tapered, spurred.
A very heavy, display-oriented serif with broad proportions and compact internal counters. Serifs are small but expressive: sharply pointed, spurred, and slightly flared, creating a chiseled, decorative edge rather than a purely classical finish. Curves are round and inflated, while joins and terminals often taper into angled points; this produces a lively silhouette and noticeable “bite” in letters like C, G, S, and the diagonals. Overall rhythm is bold and energetic, with tight apertures and strong black shapes that hold together in large sizes.
Best suited to headlines, posters, and short display lines where its dense color and decorative serif treatment can be appreciated. It also fits packaging, signage, and logo/wordmark work that benefits from a bold vintage tone; for longer text, the tight counters and sharp spurs may become visually busy at smaller sizes.
The font reads as theatrical and attention-seeking, with a vintage poster flavor that hints at fairground signage and showbills. Its sharp spur details add drama, while the rounded bodies keep it friendly and playful rather than formal.
The design appears intended as a high-impact decorative serif that blends rounded, almost slab-like massing with pointed, stylized serifs to create a distinctive poster voice. It prioritizes strong word shapes and characterful terminals for branding and display settings.
Capitals feel sturdy and emblematic, and the lowercase maintains the same chunky mass with distinctive pointed terminals that add motion across words. Numerals are equally weighty and graphic, suited to headline use where strong silhouettes matter more than fine detail.