Cursive Wiru 7 is a light, narrow, high contrast, italic, very short x-height font.
Keywords: branding, packaging, posters, social media, invitations, casual, lively, playful, personal, expressive, handwritten feel, expressive titles, casual branding, personal tone, brush script, brushy, fluid, looping, slanted, energetic.
A slanted, brush-pen script with tapered entry and exit strokes and frequent stroke modulation that mimics pressure changes. Letterforms are narrow and quick, with tall ascenders/descenders and compact lowercase bodies, creating a vertically lively rhythm. Curves are elastic and slightly irregular, and many joins suggest continuous handwriting, while spacing remains airy enough to keep words from becoming dense. Numerals follow the same handwritten logic, with simple, open forms and brisk terminals.
Well suited to short, expressive text such as logos, product names, packaging callouts, posters, and social media graphics where a handwritten voice is desirable. It can also work for invitations or quotes when set with generous tracking and line spacing to preserve its airy, brushy texture.
The overall tone feels personable and spontaneous, like fast handwritten notes made with a flexible marker. Its bounce and occasional quirks add charm and approachability, giving text an informal, human presence rather than a polished calligraphic formality.
The design appears intended to capture the speed and character of natural cursive handwriting with a brush-pen feel, prioritizing personality and motion over strict regularity. It aims to provide an informal display script that adds warmth and immediacy to titles and short statements.
Capitals are especially gestural, with sweeping diagonals and open counters that read well at display sizes. The texture is driven by tapering rather than heavy mass, so contrast and rhythm come from stroke endings, loops, and directional changes more than from uniform stems.