Sans Normal Urmor 14 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, luxury, dramatic, poised, editorial polish, luxury tone, display impact, stylized motion, modern elegance, calligraphic, hairline, crisp, sleek, stylized.
A refined italic display face with sharply tapered strokes and pronounced thick–thin modulation. Curves are drawn with smooth, elliptical geometry, while terminals often finish in hairline points or delicate hooks that give the contours a cut, blade-like crispness. Capitals feel tall and sculpted with generous interior space; round letters like C, G, O, and Q show clean, sweeping bowls and fine entry/exit strokes. Lowercase forms keep a measured, readable x-height while introducing distinctive calligraphic gestures—such as a looped, single-storey g and a lively, angled axis through ovals and figures—creating an energetic but controlled rhythm.
Best suited to headlines, magazine-style typography, and brand moments where elegance and contrast are central. It performs especially well for fashion and beauty layouts, premium packaging, invitations, and poster titles where the hairline detailing can be appreciated. For extended small text, the extreme contrast and fine terminals may require larger sizes or careful output conditions to maintain clarity.
The overall tone is elegant and high-end, with a distinctly editorial polish. Its sharp contrast and italic motion read as expressive and dramatic without becoming ornate, suggesting sophistication and a curated, fashion-forward sensibility. The thin hairlines add a sense of delicacy and precision that feels premium and intentional.
This design appears intended as a modern, high-contrast italic display face that blends smooth geometric bowls with calligraphic tapering for a luxurious, editorial look. The goal seems to be delivering strong visual drama and motion while keeping letterforms clean and contemporary for brand-forward applications.
Several glyphs feature long, fine diagonals and needle terminals that add sparkle at large sizes but can become visually fragile when reduced. The numerals echo the same calligraphic contrast, with graceful curves and occasional sweeping tails that reinforce the display character. Spacing in the sample text appears designed for headline settings, keeping a smooth flow while preserving crisp letter separation.