Sans Normal Luboz 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Fold Grotesque' by Colophon Foundry, 'Ava Grand' by Matt Chansky, 'Mercenary' by Miller Type Foundry, 'Bassen' by SRS Type, 'Pepi/Rudi' by Suitcase Type Foundry, 'Mozaic' by TipoType, 'Hofmann Grotesk' by W Type Foundry, and 'Berka' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, promotions, sporty, friendly, loud, retro, punchy, impact, attention, energy, approachability, display, rounded, soft corners, bulky, oblique, compact counters.
A heavy, oblique sans with broad proportions and rounded, slightly softened geometry. Strokes are thick and even with minimal modulation, producing compact internal counters and strong, blocky silhouettes. Curves are generous and circular in letters like O/C, while joints and terminals stay blunt and clean, giving the design a sturdy, cohesive rhythm. The slant is consistent across caps, lowercase, and figures, and the overall spacing reads tight and dense at display sizes.
Best suited to large-scale applications where impact is the priority: headlines, posters, punchy brand marks, packaging callouts, and sports or event promotion graphics. It can also work for short UI labels or signage when a bold, friendly voice is desired, but its dense, heavy forms are most effective in brief text runs rather than long reading.
The font conveys an energetic, upbeat tone with a confident, attention-grabbing presence. Its rounded mass and steady slant feel sporty and approachable rather than formal, with a subtly retro, headline-driven attitude.
The design appears intended to deliver maximum visual weight and momentum through wide proportions, rounded construction, and a consistent oblique angle. It prioritizes immediate recognition and a contemporary-sporty display feel over delicate detail or typographic subtlety.
Lowercase forms keep the same bulky construction as the caps, emphasizing uniform weight and large footprints. Figures are similarly wide and bold, maintaining strong legibility through simple shapes and clear differentiation in key forms like 1, 4, and 7.