Slab Square Sima 1 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, sturdy, confident, industrial, editorial, retro, display impact, sturdy readability, vintage utility, brand presence, blocky, bracketless, square-cut, high-contrast presence, compact.
A heavy slab-serif with broad, square-cut serifs and blunt stroke endings that give the letterforms a carved, block-like solidity. Strokes read largely even, with crisp joins and tight interior counters that stay open but feel compact at display sizes. Uppercase forms are wide and firmly proportioned, while the lowercase keeps a straightforward, constructed rhythm with single-storey a and g and a robust, vertical stress. Numerals are weighty and stable, with simple geometry and flat terminals that maintain a consistent, poster-ready texture across lines.
Best suited to display typography where strong presence and quick recognition matter—headlines, posters, storefront or wayfinding-style signage, packaging, and bold brand marks. It can also work for short editorial callouts or pull quotes when a sturdy, vintage-leaning slab voice is desired.
The overall tone is forceful and practical, projecting a no-nonsense, workmanlike confidence. Its slab structure and squared terminals evoke vintage printing, signage, and industrial labeling, while the heavy color adds a modern, assertive punch for headlines.
The design appears intended to deliver a dependable, high-impact slab voice with squared terminals and a compact, print-forward rhythm. It prioritizes authority and clarity at larger sizes, echoing classic industrial and editorial typographic traditions while staying clean and contemporary in construction.
The dense color and compact counters create a strong horizontal banding in text, especially where flat serifs stack along the baseline and cap line. Spacing appears tuned for display impact rather than delicate paragraph texture, helping words hold together as bold typographic shapes.