Sans Normal Arbaj 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neptune' by Indian Type Foundry, 'Averta PE' by Intelligent Design, and 'Boston' by Latinotype (names referenced only for comparison).
Keywords: ui text, web design, editorial, signage, branding, neutral, modern, clean, friendly, minimal, legibility, versatility, neutrality, modern clarity, geometric, rounded, open counters, monoline, crisp.
A clean sans with monoline strokes and a gently geometric build. Curves are smooth and round with open, even counters, while straight segments stay crisp and unmodulated. Terminals are mostly square-cut, producing a straightforward rhythm, and the overall proportions feel balanced with clear differentiation between round and straight forms. Numerals follow the same simple construction, reading plainly and consistently alongside the letters.
It works well for UI labels, navigation, and product typography where clean shapes and even texture support quick recognition. In editorial and marketing contexts it suits headings and short-to-medium passages, and its straightforward construction also fits signage and informational layouts that benefit from clarity at a distance.
The tone is neutral and contemporary, leaning approachable due to its rounded forms and generous openness. It feels practical and calm rather than expressive, with a restrained, no-nonsense presence suited to everyday interface and brand typography.
The design appears intended as a general-purpose, modern sans that prioritizes legibility, neutrality, and consistency across letters and numerals. Its geometric rounding and restrained detailing suggest a focus on versatile everyday use across digital and print contexts.
Letterforms maintain a consistent, rational structure with minimal idiosyncrasies, emphasizing clarity over personality. The sample text shows steady spacing and an even typographic color, supporting comfortable scanning in continuous settings.