Sans Normal Ohbev 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Tellumo' by Monotype and 'TT Chocolates' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, approachable, clarity, modernity, approachability, impact, geometric, rounded, sturdy, compact, even rhythm.
A solid, geometric sans with broad, rounded bowls and clean, straight-sided stems. Curves are smooth and near-circular, while terminals are mostly blunt, giving the letters a firm, contemporary silhouette. Counters are relatively open for the weight, and spacing feels even and stable, producing a compact, efficient rhythm in lines of text. Numerals follow the same robust geometry, with simple shapes and consistent stroke endings that match the letters.
Well-suited to headlines and short-to-medium display text where a sturdy, modern presence is needed. It can also serve effectively in branding, packaging, and signage thanks to its compact rhythm and clear shapes at larger sizes. In digital contexts, it works nicely for UI labels and navigation where a clean, contemporary tone is desired.
The overall tone is modern and self-assured, with a friendly, approachable warmth coming from the rounded construction. It reads as straightforward and dependable rather than delicate, lending a practical, no-nonsense character that still feels welcoming.
The design appears intended to deliver a strong, contemporary sans that prioritizes clean geometry and straightforward legibility. Its rounded construction and blunt endings suggest a goal of balancing assertive impact with an approachable, friendly feel for modern communications.
The forms lean toward geometric construction with minimal humanist modulation, emphasizing clarity and consistency. The lowercase shows simple, single-storey shapes where applicable (notably the “a”), reinforcing a contemporary, utilitarian voice.