Serif Other Hihe 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, retro, friendly, folksy, quirky, display impact, vintage flavor, friendly branding, expressive tone, bulbous, soft serifs, teardrop terminals, bouncy, rounded.
A heavy, wide serif display face with soft, swollen contours and rounded triangular serifs. Strokes are thick and smoothly modeled, with subtle contrast and frequent teardrop-like terminals that create a blobby, inked feel. Counters are relatively small for the weight, and many joins and shoulders are cushioned rather than sharply angular, giving letters a buoyant, cartoonish silhouette. The rhythm is irregular in a controlled way: shapes feel intentionally wobbly and organic while remaining clearly structured and upright.
Best suited to display settings where personality is the goal—posters, headlines, packaging, signage, and bold branding moments. It can also work for short bursts of copy (taglines, pull quotes) where a warm, retro-flavored voice is desired, but the dense weight and tight internal counters make it less appropriate for long text at small sizes.
The overall tone is jovial and nostalgic, reminiscent of mid-century poster lettering and playful headline typography. Its chunky forms and friendly curves make it feel approachable and slightly mischievous, with a handcrafted, characterful presence rather than a formal or bookish one.
The design appears intended to deliver an exuberant, vintage-leaning display voice by combining classic serif structures with exaggerated width, softened edges, and playful terminal shapes. It prioritizes charm and impact over neutrality, aiming to feel handcrafted and inviting in prominent typographic roles.
The numerals match the letters’ rounded, bulbous construction and hold up as bold display figures. Lowercase forms lean into soft terminals and simplified details, enhancing readability at larger sizes while emphasizing the decorative personality.