Serif Normal Olgel 7 is a bold, normal width, medium contrast, upright, short x-height font visually similar to 'Daito' by insigne (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, posters, traditional, bookish, stately, authoritative, strong readability, classic tone, editorial impact, heritage feel, confident presence, bracketed serifs, ball terminals, rounded joins, compact x-height, large capitals.
A robust oldstyle serif with strongly bracketed serifs and softly modeled strokes. Curves are broad and round, with noticeable (but not sharp) contrast and a dark overall color. The capitals are wide and weighty, while the lowercase is compact with a relatively small x-height, giving the design a classic text rhythm. Terminals often finish with subtle ball or teardrop forms, and the numerals share the same sturdy, slightly rounded construction for consistent texture in running text.
Well suited to editorial typography where a strong serif voice is needed, from magazine headlines to pull quotes and section openers. The compact lowercase and dark color can also work for book typography in larger sizes or short passages, while the sturdy forms and traditional character make it appropriate for institutional or heritage-leaning branding and print posters.
The face conveys a classic, literary tone: steady, formal, and dependable rather than flashy. Its heavy presence and traditional detailing suggest authority and heritage, making it feel suitable for serious, established voices.
The design appears intended to deliver a conventional, highly readable serif with added weight and personality through rounded terminals and pronounced bracketing. It aims for a confident page presence and a familiar, classic texture that reads as trustworthy and established.
Spacing and proportions produce a dense, even typographic color, especially at display sizes, with distinctive rounded terminals that keep the boldness from feeling purely rigid. The overall impression sits closer to an oldstyle tradition than a sharp modern serif, emphasizing warmth and legibility through generous curves and bracketing.