Slab Normal Idmo 9 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, editorial leads, sporty, assertive, retro, confident, lively, strong emphasis, forward motion, sturdy display, bold readability, chunky, bracketed, ink-trap free, compact apertures, soft corners.
A heavy, right-leaning slab serif with sturdy, block-like serifs and a compact, muscular construction. Strokes are thick with moderate contrast and mostly smooth, rounded joins that keep counters from feeling sharp. The italic slant is consistent across capitals, lowercase, and figures, creating a forward rhythm; widths vary by character but overall spacing reads solid and dense. Lowercase forms are bold and slightly compact, with closed apertures and rounded terminals that help maintain color in text.
Best suited to display roles where bold, italic emphasis is desired: headlines, poster typography, sports and team-style branding, and punchy packaging callouts. It can also work for short editorial lead-ins or pull quotes where a dense, high-impact voice is appropriate.
The tone is energetic and emphatic, with a classic, slightly nostalgic flavor reminiscent of bold editorial italics and athletic or poster lettering. Its weight and slanted stance give it urgency and momentum, while the slab serifs add a grounded, authoritative feel.
The design appears intended as a dependable, high-impact slab italic that delivers strong emphasis without ornament, balancing sturdiness with forward motion for attention-grabbing display typography.
In the sample text, the strong stroke weight produces an even, dark texture and clear word shapes at larger sizes; at smaller sizes the tight interior spaces suggest it will look best when given enough size and/or tracking. Numerals match the overall heft and slant, supporting consistent emphasis in mixed text.