Script Ekkaj 12 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: packaging, branding, posters, headlines, quotes, friendly, retro, lively, casual, playful, handmade feel, approachability, display impact, retro tone, brushy, rounded, looped, connected, bouncy.
A brush-like script with a consistent rightward slant and rounded, swelling strokes that taper into pointed entry/exit terminals. Letterforms show soft, bulbous curves and occasional looped counters, with a smooth, continuous rhythm in lowercase that often connects naturally between characters. Caps are simplified and slightly more upright in structure but keep the same thick–thin stroke behavior and calligraphic modulation. Numerals follow the same flowing, slightly compressed forms, maintaining the italic momentum and cohesive stroke endings.
Works well for short-to-medium display settings such as packaging, café menus, posters, social graphics, and brand marks that benefit from a handwritten feel. It is especially effective in headlines, pull quotes, and product names where the connected rhythm can create a cohesive, energetic wordmark.
The overall tone is warm and personable, with a lively, hand-made energy that feels nostalgic and upbeat rather than formal. Its smooth connected flow and rounded shapes read as approachable and cheerful, suitable for messaging that wants to feel human and conversational.
The design appears intended to mimic confident brush lettering in a clean, repeatable typographic system, balancing expressiveness with legibility. It aims to deliver a friendly script voice with enough weight and presence to hold up in display use.
Spacing appears tuned for word shapes and continuous script flow, with joins that create an even baseline rhythm in text. Some uppercase forms are relatively compact and brushy, helping headlines feel punchy without becoming overly ornate.