Script Hyluh 3 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: packaging, posters, headlines, branding, social media, friendly, retro, casual, lively, approachable, handwritten look, expressive display, brand warmth, signature style, brushy, looping, slanted, rounded, bouncy.
A slanted, brush-pen script with smooth, rounded terminals and gently swelling strokes. Letterforms show a relaxed, bouncy baseline rhythm with variable character widths and occasional looped ascenders/descenders, giving words an easy handwritten flow. Strokes maintain consistent brush energy without sharp angles, and counters stay open enough for display readability while keeping an informal, drawn-by-hand texture.
Best suited to short-to-medium display text such as packaging, café menus, posters, and brand marks that benefit from a casual handwritten signature. It also works well for social media graphics and promotional headlines where warmth and motion are more important than dense text efficiency.
The overall tone is upbeat and personable, with a light retro sign-painter feel. Its flowing joins and soft curves read as informal and welcoming rather than formal or ceremonial, making it feel conversational and energetic.
The design appears intended to mimic confident brush handwriting in a clean, repeatable script, balancing legibility with expressive loops and a lively rhythm. It aims to provide a ready-made personable voice for branding and display settings without the fussiness of highly formal calligraphy.
Uppercase characters are more stylized and decorative than the lowercase, functioning well as attention-getting initials. Descenders (notably in g, j, y) add pronounced loops that increase motion and help create a distinctive word shape. Numerals follow the same handwritten brush logic, with rounded forms and a slightly playful stance.