Sans Normal Pediv 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Heavitas Neue' by Graphite, 'Pluto Sans' by HVD Fonts, 'Akwa' by HeadFirst, 'Creata' by Ivan Petrov, and 'JT Olifer' by Jolicia Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, chunky, impact, approachability, playfulness, brand voice, display legibility, rounded, soft corners, compact counters, heavy terminals, cartoonish.
A heavy, rounded sans with broad proportions and a compact internal space. Strokes are thick and even, with softened corners and large, simple curves that give letters a slightly blobby, inflated feel. Round characters (O, C, G) are close to circular, while straight-sided forms (E, F, H, N) keep a sturdy, blocky stance. Lowercase shapes are single-storey where applicable (notably the “a” and “g”), with short, weighty arms and tight apertures that emphasize solidity over delicacy. Numerals match the letterforms with wide bodies and strongly rounded joins.
This font performs best in display contexts such as headlines, posters, logos/wordmarks, packaging, and short-form signage where its thick, rounded forms can read as confident and friendly. It can also work for callouts, UI banners, and social graphics, particularly when set at larger sizes with ample spacing.
The overall tone is upbeat and informal, projecting friendliness and a bit of comic heft. Its generous shapes and soft edges feel welcoming and contemporary, with an energetic, attention-grabbing presence suited to cheerful messaging.
The design appears intended to deliver maximum impact with a warm, rounded voice—prioritizing bold silhouettes, simple geometry, and approachable character for modern, playful branding and display typography.
Because counters and apertures are relatively tight at this weight, the face reads best when given room—slightly increased tracking and comfortable line spacing help maintain clarity in dense settings. The bold silhouettes create strong word shapes, especially in mixed-case display text.