Sans Normal Doras 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, neutral, modern, accessible, calm, versatility, legibility, neutrality, system design, clarity, open apertures, round terminals, soft geometry, even rhythm, clear numerals.
A clean, geometric-leaning sans with softly rounded curves and a restrained, even rhythm. Strokes stay consistent through curves and straight segments, with round forms built from smooth circular and elliptical geometry. Counters are open and generous, and joins are handled simply without sharp calligraphic inflection. Uppercase proportions feel balanced and steady, while the lowercase shows straightforward construction with minimal quirks; overall spacing reads comfortable and uncluttered.
Well-suited to interface typography, general-purpose text, and editorial layouts where a quiet, legible sans is needed. It can also support branding systems that want a modern, understated voice, and it should remain clear in wayfinding and informational settings.
The tone is neutral and contemporary, projecting clarity over personality. Its smooth geometry and open shapes give it a calm, approachable feel that stays professional rather than decorative.
The design appears intended as a dependable, broadly usable sans that emphasizes clarity, even color, and geometric coherence. Its reduced stylistic emphasis suggests a focus on versatility across digital and print contexts.
The numerals match the letterforms closely, with clear, uncomplicated shapes that suit continuous reading. Round letters (like O/C/G) maintain a consistent curvature, and straight-sided letters keep edges crisp without appearing rigid.