Serif Normal Pedar 5 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, fashion, editorial, luxury, dramatic, refined, editorial impact, premium branding, classic refinement, display elegance, hairline serifs, bracketed serifs, didone-like, sharp terminals, crisp.
A high-contrast serif with wide proportions and crisp, hairline serifs. Strokes shift dramatically from thick verticals to fine horizontals, creating a bright, elegant rhythm across words. Serifs are sharp and lightly bracketed, with tapered joins and pointed terminals that keep forms sleek rather than heavy. Uppercase letters feel stately and spacious, while the lowercase shows calligraphic influence in its tapered entries and exits, maintaining a consistent, polished texture in text and display sizes.
Well-suited to display applications such as magazine headlines, fashion and beauty branding, premium packaging, and poster typography where sharp contrast can shine. It can also work for short editorial passages or pull quotes when set with comfortable size and leading, and when reproduction conditions preserve its fine hairlines.
The overall tone is elegant and dramatic, with a distinctly editorial, fashion-forward feel. Its sharp contrast and fine details suggest sophistication and a sense of ceremony, while the wide stance adds confidence and clarity. The result reads as premium and cultivated rather than casual or rustic.
The letterforms appear designed to deliver a modern take on classic high-contrast serif typography, prioritizing elegance, impact, and a refined page presence. Wide proportions and crisp hairlines suggest an emphasis on upscale editorial styling and brand-forward display use.
The design maintains strong vertical emphasis and clean baseline alignment, but the thin connecting strokes and hairlines are visually delicate, especially in smaller sizes or on low-contrast backgrounds. Numerals follow the same contrast logic, pairing bold stems with fine horizontals for a cohesive typographic color.