Sans Normal Senem 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Clarina Sans' by Asritype, 'Whitney' by Hoefler & Co., 'Arrear' by Kirill Malykhin, 'Adelle Sans' by TypeTogether, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, editorial, presentations, clean, neutral, modern, friendly, practical, clarity, versatility, modern neutrality, approachability, readability, rounded, geometric, open apertures, even rhythm, soft terminals.
A clean, rounded sans with an even, low-contrast stroke and a largely geometric construction. Curves are smooth and circular (notably in C, O, and G), while straight strokes stay crisp and consistent, creating a steady texture across lines. Terminals are subtly softened rather than sharply cut, and counters are generous, giving many letters an open, readable feel. The uppercase set is simple and restrained with clear, conventional proportions, while the lowercase maintains a straightforward, uncluttered rhythm; numerals follow the same rounded, modern logic with easily distinguishable forms.
Well suited for interface copy, product text, and general-purpose editorial settings where a clean, unobtrusive sans is needed. The open forms and steady rhythm also make it a good fit for signage and informational layouts, as well as slide decks and straightforward branding systems that prioritize clarity.
The overall tone is neutral and contemporary, leaning friendly due to the rounded shapes and open counters. It reads as calm and utilitarian rather than expressive or decorative, projecting clarity and approachability in continuous text.
The design appears intended as a versatile everyday sans that balances geometric cleanliness with softer, human-friendly rounding. Its restrained detailing and consistent proportions suggest a focus on dependable readability across typical text and display sizes without drawing attention to itself.
Letterforms show a consistent geometry and spacing that supports smooth word shapes in the sample paragraph. The design avoids quirky details, relying instead on familiar silhouettes and controlled curvature for legibility and a tidy page color.