Sans Normal Akkam 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Benn Beckman' by Factory738 (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, clean, confident, approachable, impact, legibility, modernity, approachability, simplicity, geometric, rounded, even-weight, smooth, open.
A heavy, geometric sans with smooth, circular construction and consistently even stroke weight. Counters are generous and open, with round bowls in letters like O, C, and G, and clean, straight-sided verticals that keep the texture steady in paragraphs. The lowercase is simple and sturdy, with a single-storey a and g, short, rounded terminals, and a compact, practical rhythm. Numerals are bold and highly legible, featuring broad curves and stable proportions that match the letterforms.
This font works best where bold, uncomplicated shapes need to read quickly—headlines, identity systems, packaging, and promotional graphics. Its open counters and steady weight also make it useful for short UI labels, signage, and display-sized copy where a friendly but assertive tone is desired.
The overall tone is contemporary and friendly, pairing strong presence with soft, rounded shapes. It feels straightforward and confident without becoming severe, making it well suited to upbeat, accessible communication.
The letterforms appear designed to deliver a modern geometric feel with high impact and dependable legibility. The rounded construction and simplified lowercase suggest an intention to stay approachable while remaining strong in display settings.
The design emphasizes clarity at larger sizes: rounded forms stay smooth and consistent, and interior spaces remain open even in dense words. The ampersand and punctuation follow the same simple, rounded logic for a cohesive voice.