Serif Normal Urgiv 11 is a very light, narrow, high contrast, upright, tall x-height font.
Keywords: editorial, fashion, luxury branding, headlines, magazine covers, elegant, refined, contemporary, premium tone, display impact, modern classic, hairline, delicate, crisp, stately, airy.
This serif features razor-thin hairlines paired with stronger vertical stems, producing a sharply modulated, high-fashion rhythm. Proportions are lean and vertical, with a notably tall x-height that keeps lowercase forms open despite the light weight. Serifs are fine and clean, with tapered, calligraphic terminations and smooth, rounded joins; curves are broad and controlled, while diagonals remain crisp and precise. Numerals and caps maintain the same polished contrast and narrow stance, giving the set a consistent, poised texture in text and display.
Best suited to editorial typography, fashion and beauty branding, and premium packaging where high-contrast detail can be appreciated. It performs especially well for headlines, pull quotes, and large-size settings that benefit from its hairline finesse and slender verticality.
The overall tone is luxurious and composed, with a runway/editorial polish that feels modern yet rooted in classical serif manners. Its delicate strokes and disciplined spacing convey sophistication and restraint, making it feel premium and intentional rather than casual.
The design appears intended to deliver a contemporary, high-end serif voice with dramatic contrast and a sleek, vertical posture. It aims for refined display impact while retaining enough openness in the lowercase to support short-form reading in elegant layouts.
At larger sizes the thin connecting strokes and hairline serifs create a bright, airy page color and emphasize fine detail. The tall lowercase and clean forms support a smooth reading line, while the extreme stroke modulation keeps the texture lively and distinctly elegant.